Puls Produkdesign GmbH Logo

Puls Produkdesign GmbH Logo

Puls Produkdesign GmbH Logo

Process

1

Strategy

Market Survey
Analysis and comparison of the competitors in terms of market position, market values, strategy, features, technology, pricing and design language

Technology Research
Analysis of current and potential technologies in terms of suitability, function, economy, availability, and design potential

Design Analysis
Analysis of the design language in terms of competitive positioning, brand image, embodiment of market values, and coherence of the portfolio as well as the presentation of developing possibilities

Corporate Design
New or further development of the corporate design strategy based on the brand values, development of a corporate design manual for product design and UX-design

Briefing
Summary of all research results and strategic development targets as common content basis for the design development

Specification
Detailed summary of all technical specifications, general conditions, and developing targets, such as technologies, standards, patent protection, approval, cost objectives, quantities, deadlines …

Strategic Concept
Concept for strategic (further) development of the design language of the brand, product series or a product in relation to market values and strategic targets as well as in consideration of the technical and economic viability (strategy concept /design manual)

Market Survey
Technology Research
Design Analysis
Corporate Design

Briefing
Specification
Strategic Concept

2

Ideation

Ergonomics
Development of ideas and conceptual approaches based on ergonomic requirements for the product

Workflow
Development of concept approaches with the aim of establishing new or optimizing existing technical-functional features

Function
Development of conceptual approaches with the aim of establishing new or optimizing already existing technical-functional features

Processes
Elaboration of ideas and first concepts with regard to potentially applicable manufacturing techniques, taking into account their technical-functional suitability, their economic efficiency, and their design potential

Schematics
Schematical and principal presentations to illustrate ideas and first concepts, diagrams and principles to clarify ideas and initial concepts

Experimental Setup
Physical construction with simple means to evaluate principles and ergonomic criteria

Ergonomics
Workflow
Function
Processes

Schematics
Experimental Setup

3

Concept

Design
Development of alternative design drafts on the basis of structural, functional, and ergonomic concepts, to determine the strategic and formal design orientation

Innovation
Development of new concepts in the field of technical-functional solutions and characteristics which are expressed in the design and offer market advantages as new, visible features

Usability
Development of concepts which simplify and facilitate the operation and application of the product

Technology
Development of concepts which bring functional, technical, or structural advantages due to alternative manufacturing technologies, and/or lead to a new design statement

Design Sketches
Presentation diagrams and sketches for presentation and evaluation of a design concept based on CAD basic data

Basic CAD-Data
CAD basic data for the presentation and evaluation of a first concept in terms of dimensions, proportion, movement geometry, the arrangement of internal components and assembly and fabrication criteria

Mock-up
Simple, physical construction without a specific design statement for the presentation and evaluation of ergonomic concepts or concepts for workflow optimization

Design
Innovation
Usability
Technology

Design Sketches
Basic CAD-Data
Mock-up

4

Elaboration

Design
Further development of the favored design towards a dimensionally and formally concrete design concept in the form of a CAD data set, if necessary in detail variants

Technical Concept
Development of technical solution concepts for important functions and for the structural-technical design of the product

Manufacturing Concept
Development of a concept for the production of the individual components, for assembly and serviceability of a product

Design Review
Evaluation of the design concept, user ergonomics, and usability concerning market opportunities and development targets

Renderings
Computer-generated presentation renderings for design evaluation based on CAD design concept data

Design Concept CAD
Dimensionally concrete CAD design data of all design-relevant parts for technical-constructive evaluation and further development as well as for optimizing the arrangements of internal components

Functional Model
Functional model derived from CAD data with the purpose of checking dimension, function, handling, or ergonomics without a specific design statement

Design
Technical Concept
Manufacturing Concept
Design Review

Renderings
Design Concept CAD
Functional Model

5

Refinement

Design
Detailed elaboration and refinement of the released design concepts and definition of materials, colors, and surfaces, if necessary incorporation of detail changes

Technical Concept
Detailed elaboration of the technical concept with regard to design relevant aspects

Manufacturing Concept
Manufacture-oriented realization of the components considering the assembly concept

Voice of Customer
External evaluation of design, user ergonomics, and usability within the scope of customer surveys

Renderings
Computer-generated presentation renderings, if necessary photorealistic for design evaluation based on CAD design concept data

Final Design Data
Final Class-A-Surface CAD data of all external components considering all formal, technical, and production-relevant requirements

Design Model
Design model derived from CAD data using state-of-the-art rapid prototyping methods in original colors and with original finish for the final design evaluation

Design
Technical Concept
Manufacturing Concept
Voice of Customer

Renderings
Final Design Data
Design Model

6

Implementation

Design
Final design adjustments within the scope of engineering and production optimization

Engineering
Constructive elaboration of all parts

Final CAD Data
Final CAD construction data for the production and for the tool manufacture considering all formal, technical, and production-relevant requirements

Prototype
Functional prototype based on the final CAD construction/design data

Design
Engineering

Final CAD Data
Prototype

7

Support

Design
Documentation of the design development, preparation or further development of the design manual

Marketing
Market launch support services such as photorealistic visualizations and animations

Pre-Production
Supervision of pre-series and final detail optimizing

Pilot Run
Support of the pilot run and final detail optimizing

Visualization
Product and detail visualization by CGI (computer generated imaging) for product launch

Animation
Product and detail animations based on the final CAD design data for the product launch

Design
Marketing
Pre-Production
Pilot Run

Visualization
Animation

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